土耳其伊斯坦布尔格力旗舰店设计

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此次的任务是为全球最大的空调公司之一格力设计其在伊斯坦布尔的新旗舰店。设计的基本概念在于创造一个引人入胜的展示空间,以及促进在土耳其对这个世界品牌的认可。设计围绕两个区域展开:前区规划包括客户接待和销售、会议室和空调展示空间,后区规划容纳员工办公室、研讨室和储藏室。前面区域的循环轴通过使用不同的地板材料而突出。

The task has been to design the new flagship store for Gree, one of world’s largest air conditioner companies, in Istanbul. The underlying concept of the architectural design focuses on creating an engaging display space as well as promoting the recognition of this world wide brand in Turkey. The design is shaped around two areas: the front area is planned to include client reception and sales, meeting room and air conditioner display space while the back area is planned to host the employee offices, seminar room and storage.  The circulation axis in the front area is highlighted by the use of different flooring materials.

空调展区的设计考虑了壁挂式和立柱式地板空调的特点,其技术和设计各具特色。因此,将不同设计的模型放置在中心空间,创造了一个内部展示空间。壁挂式空调机的技术性能在其下方的黑板箱上以图形方式显示,平板上提供了关于产品的额外信息。通过展示格力产品的品质和技术性能,帮助客户找到自己选择的空调。

The air conditioner display area is designed to accomodate the wall – mounted types and the stand up cylindrical floor conditioners, which have their distinct technology and design. Placing the models with a different design in the centre space, thus, creates an internal showcase. The technical properties of the wall-mounted type air conditioners are provided graphically on the black boards beneath them and additional information about the products are supplied on the tablets well integrated in the design.  By displaying the qualities and technical properties of the Gree products in this manner,  it is aimed to help customers find the air conditioner of their choice.

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商店的主要展示窗口围绕“每个人的加热和冷却”主题设计,围绕着“加热”和“冷却”的抽象空气而建,让快速驶过的汽车也能注意到这一点。由于强调了蓝冷和红暖色调的混合,并将其反射到商店的招牌上,主展示窗口从建筑的其他部分中突出出来,这在建筑上毫无特色。在会议室使用大胆,温暖的色彩,与其他区域的蓝色不同,使用不同的材料,如木材,金属和玻璃,也旨在反映冷和暖的和谐理念。

The main display window of the store, designed around the theme of “Heating and Cooling for Everyone Everywhere”, is built around the abstraction of the air that is ‘heated’ and ‘cooled’ in a way to be noticed also by the cars rapidly passing by.  With the emphasis on the blending of the  blue-cold and red-warm color tones  and the reflection of this  on the store signborad, the main display window stands out from the rest of the building,  which is  architecturally nondescript. The use of a  bold, warm  color in the meeting room in contrast to the different tones of blue in other areas,  and the use of different materials like wood, metal and glass also  aim to reflect the idea of harmony betwen the cold and warm as displayed on the showroom window .

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12.jpg完整项目信息
项目名称:格力旗舰店/Gree Flagship Store
完成时间:2018
项目类型:展厅/办公室
项目地点:土耳其伊斯坦布尔
设计公司:ZAAS
设计团队:Ay?aTaylan,Zeynep?ankayna??,Nail Egemen Yerce,ZülfiyeY?ld?z
主要材料:木材,金属和玻璃
摄影:Ay?aTaylan

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文章来源:LOFT中国
地址:土耳其,伊斯坦布尔 土耳其伊斯坦布尔
标签:展示空间
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